PURE Energy

  • Client: Ameren UE
  • Year: 2009
  • Category: Web

I hope I didn’t use and consume too much electricity while creating this quick, informative page. That's make me quite the hypocrite!

There was a lot of information to display. If each body of content was presented horizontally, their appearance would have run the risk of being ineffectually thin. That’s when the creativity kicks in!

PURE Power Original flyer

I decided to compartmentalize each segment in pleasant boxes framed by equally pleasant thick borders. The end result, a bevy of information presented in an illustrative manor. A lot can be said in a single page in a way that doesn’t overwhelm, if you distill it with the right balance of imagery.