Lung Force Walk

  • Client: American Lung Association
  • Year: 2016
  • Category: Email

Alas, I don’t think I would be able to make it to the finish line. A life of design has made me complacent and sedentary. The most distance I cover during the day is between my desk and the printer.

The benefit of email is that the design isn’t hindered by any set height, as there exists the ability to incorporate as much information as needed below the fold.

American Lung Association Original assets

Typically the composition would consist of just enough a teaser that would lead the viewer to the site proper, but the purpose of this project was less concerned with amassing page hits as it was getting people to attend the event. So there was no need to restrain from get all the pertinent information into the email.

Behold the power of tables unleashed!