Honda of Concord

  • Client: Honda of Concord
  • Year: 2010
  • Category: Animation

Automotive adds are fun because they lend themselves easily to motion.

Provided you can find the right shot at the right angle, that is. The other solution would be to loiter around car lots, and taking shots of the angles I desire. But that would make me easy prey for some salesmen, and I just don't care for the hassle!

That’s why I prefer the former approach, and brought in two separate shots from the side, and applied a gaussian blur to the car on the lower layer, to further enhance the sense of depth.

No stuntmen were hurt in the making of this banner.