Bruce & Dana

  • Client: Bruce & Dana
  • Year: 2006
  • Category: Web

I didn’t know a lick about quality metal components, but I did know that this business needed a quality-looking site. Image is everything!

Just what exactly is siding? With my suburban sensibilities I had to admit that I had no idea…

…and I had even less of a clue after seeing their original version. It wasn’t just my job to redesign it, it was a moral obligation! Out with the cold fields of text, and in with structure, color, visual cues and examples. Don’t tell when you can show!