MyBFF

featured image
MyBFF

SEE IT LIVE.

Giving back to the military community, and gods of good aesthetics...

Behold the power of impact and getting strait to the point! Direct students where to apply for the scholarship and patrons how to donate to the cause, with room to add success stories and sponsors as the project grows.

Name: MyBFF
Client: Barber Family Foundation
Category: Web, Branding
Role: Designer, Creative Director

The Barber Family Foundation awards scholarships to the children of members of the military, but to have gone with blues and servicefolk would run the risk of the appearance of a recruiter. That was my advice to the Foundation’s board, and I stand by it.

Orange is the new blue.

Blue is too common. Red too harsh. Orange is neither a happy medium or a part of the palette of the Stars and Stripes, but it’s unique and provides that oh so vital bit o’ distinction to the many print and social media pieces the Barber Family Foundation team has subsequently developed in support.  That’s how you capture the attention of the youth!