Cut Out the Middle Man
I took it upon myself to illustrate the most poignant points possible, because granite is lazy and will just lay there.
Telling a Story.
Images help grab attention and inspire, and animation in particular grants the use of motion to tell a story and visual abstract concepts. By assembling a cast of human silhouettes, swatches, and fancy slabs, I don’t just talk about the middleman, I craft a full illustrative narrative and actually show him being eliminated and what this stone tile looks like.
